Aging- Aging Is Like Art- It’s a Matter of Interpretation
As some of you may already know, Be Brave. Lose the Beige is a place for Baby Boomer women, Lady Boomers as I like to call us (as I most definitely fit into this demographic). I write about issues facing our generation. I started writing back when we were struggling with how to fill our empty nests followed by how to cope when it filled back up and emptied for a second and third time. The issues have transitioned in the ensuing years to - (1) navigating retirement retirement options, (2) the advent of grandchildren in our lives, (3) our changing bodies, and (4) caregiving and health care issues. Aging, as the pundits are want to say, "is not for sissies". So true for me as I face a myriad of joint issues, thinning hair, feet issues, and a wrinkly neck (remember Nora Ephron's quote in her book, I Feel Bad About My Neck- Our faces are lies and our necks are the truth...You have to cut open a redwood tree to see how old it is, but you wouldn’t if it had a neck.” She was 65 when she wrote that book (not long before her untimely death six years later). At 63, I'm really relating. I find I'm obsessing about the shampoo/conditioning protocols to deal with my dry hair; shoes...I'm totally obsessed with finding shoes that can help me manage a Morton's Neuroma and Plantar Fascitis; even makeup- what can help keep up the lie on my face as Ephron put it. So...periodically I will post tips from experts on these topics. I read with interest a recent article in The New York Times entitled "There Is a Right Way to Wash Your Hair". I actually clicked on it and received good information about:
I'm not much of a girlie girl (if I can even use that reference at my age) but I found this article fascinating. I hope you will too. I'll post tips from other experts soon. (Disclaimer: I researched neck enhancement tips but they all looked incredibly painful.
- The right way to brush your hair.
- Using a vegetable derived oil to moisturize hair as opposed to conditioner which can weigh down your hair.
- The right kind and amount of shampoo depending upon the nature of your hair
- The correct way to rinse your hair
- Even the correct method for towel drying your hair.
I tend to write a lot about baby boomer women, (most likely because I sit squarely in the middle of that demographic) so I was more than a little amused when I ran across this “Baby Boomer Barbie” photo on Pinterest. (Click here to see the Autumn Wind Studio's version of Barbie as a Baby Boomer) I was six when the original premiered in 1959. In March, Barbie will be 58. This commercial icon has evolved over the years- sporting tattoos and fishnet stockings, becoming an entrepreneur, developing a handicapped version of herself; Mattel even added an ethnically diverse line of Barbie dolls. She has obviously undergone many of the same transitions as the rest of us Boomers with a little pop culture thrown in for good measure. I have no illusions, however, that the toy company will launch an aging version of this Baby Boomer icon any time soon.
But in point of fact, we’ve been marketed to all our lives and it does not appear to be slowing down I recently read an article by Jia Tolentino entitled “How Empowerment Became Something for Women to Buy”.
“No matter what, the intent of this empowerment is always to sell.”
Commercial Ad Campaigns Marketed to Boomer WomenTolentino cites women's empowerment pitches by companies such as:
- Aerie, the lingerie brand of American Eagle, who increased its sales by 26% in the last quarter of 2015 on the strength of its #AerieReal campaign which disses photoshop and employs models of a slightly larger size, describing it as “empowering”.
- Dove who increased sales by $1.5 billion with it’s #RealBeauty advertising campaign, recognizing few older women label themselves “beautiful”.
- Brawny’s paper towels- “StrengthHasNoGender”;
Her question, and I guess mine as well, is do we, as baby boomer women, start feeling better about ourselves after watching these ad campaigns? Is women’s empowerment a made up Madison Avenue phrase? I’m interested in your opinions. Please comment.
Note: This author actually thinks the term “empowerment” has become a trivialized phrase. “The deep truth about “empowerment” is that it has never been defined by the people who actually need it. People who talk empowerment are, by definition, already there.'
Back to Barbie- I’ve grown up with Barbie. Probably at 15 I did share her impossibly slender shape. Alas, for obvious reasons, there will never be a Baby Boomer Barbie for sale with her thickened hips and silvery hair. I’m sure Matell realizes there would be a slim market for that version of the doll. But it is still kind of fun looking at the picture. I think our generation is aging pretty well, a fact I find quite empowering.
Possible Demographic Choices
(1) racial or ethnic differences- how might an evangelist approach an atheist?
(2) language barriers and country of origin differences
(3) different social and economic circles and values
(4) age differences-
Older or younger; maybe those millennials aren't really as "entitled" as you surmised
(5) occupational differences-
Can a carpenter connect with a chemical engineer or a lawyer with a landscaper?
(5) Physical differences-
Do we tend to avoid people with noticeable physical differences? skinny or heavy, tattooed or not, wheel chair restricted or an athlete?The list of opportunities is as endless as they number of people in our universe. Just locate your complimentary groups and start saying hello. I think even these little acts of acknowledgement and kindness can “count” as serving as God’s proxies in the world.
Why do some older people remain mentally nimble while others decline? “Superagers are those whose memory is actually on par with healthy, active 25-year-olds.That statement seems far-fetched. Apparently though, research suggests working hard at something increases the chance of remaining mentally sharp even as we venture into the last trimester of our lives. There are critical regions of our brains that remain thick and healthy through vigorous exercise or disciplined mental efforts. And, they are not talking just about participating in Luminosity brain games, crossword puzzles, or Sudoku. They are referring to learning a new language or musical instrument.